hands typing on laptop, with a briefcase

Fall News: A Local Author Book Fair, a New Novel, and Lots of Thoughts

I’ve been busy the last two months, and I’m glad to report I’ve been doing a lot of writing!

Upcoming Events

poster for book fair with four author photos plus a list of namesI’m super excited for the first ever Hillsborough Local Author Book Fair, sponsored by the Friends of the Orange County Public Library. As you may know, Hillsborough boasts a disproportionately large number of famous authors, and many of them will be signing books and giving readings: Jaki Shelton Green, Lee Smith, Allan Gurganus, and more. The lesser-known authors (ah-hem) will have our own tables to talk to readers and sell books. The event is 10 to 5 on November 24, with book sales from 11 to 4. There’s an event page here: bit.ly/OCFriendsBookFair

As of posting, there is one spot left in my Science of Bread class at the Folk School, January 6 to 12. (Register here.) 

I’m teaching Baking Traditional Breads at the end of May. (Register here.) 

Writing News

colorful post-it notes stuck on the screen of a laptop computerLast weekend I attended the NC Writer’s Network fall conference in Charlotte. I had some excellent sessions about the craft of writing: scene sequencing, writing authentic characters who are different than you, and detailed world-building. I also learned about pitching a novel to an agent or editor.

Mainly, I came away from the conference with a big, but confused, picture of the writing industry and where I fit into it. Last month, I blogged about the new-adult genre (https://emilybuehler.com/2018/what-counts-as-new-adult/), but the conference turned all my thoughts on their head when an agent told me no one uses the category anymore! I’m hoping I can sort it out in the coming weeks. I’ve blogged about the conference here: https://emilybuehler.com/2018/nc-writers-fall-conference/

On November 1, I started writing Kensington, a contemporary romance, as part of NaNoWriMo. Earlier in the fall, I actually created an plot outline for the novel, which has made it easier and more fun to write. I blogged about the plotting process in two posts:

I’m really excited for the new novel, but after NaNoWriMo and finishing a first draft, I plan to return to my previous manuscripts, The Knowledge Game and Rose Fair, both of which are mid-revision.

Personal Thoughts

silhouette of person meditating, surrounded by words like Notice, Listen, and BreatheAs part of being more “out there” as a fiction writer, I added a “Thoughts” category to my blog. The idea was to write about topics that might interest readers of my fiction. I’ve been nervous about getting started (does anyone really want to read my thoughts?) but I’ve had these posts so far:

Incidentally, if you want to know how I created the blog subscription with categories, I blogged about it here: New Subscribe Options (and How I Created Them)https://emilybuehler.com/2018/new-subscribe-options-and-how-i-created-them/.


I’m hoping to keep up the daily writing through the holidays, as well as reading a lot of science fiction thrillers and romance novels, to figure out where my novels fit in.

Staying Calm in a Stressful World

The past six months, I participated in a health coaching program. I’m excited by the effects I’ve seen and wanted to do a post to share the process.

Panic Attacks Are Real!

two bikes leaning on a post by the road with grasslands behind them

Our bikes on the open road in South Dakota

Understanding my moods and working to make them more positive is something I’ve worked at a long time. In particular, and the end of my cross-country bicycle trip, when I returned to “normal life” after living outside, on the road, for several months, I started having anxiety attacks: my heart would skip, I’d think I was dying, and a tight feeling would settle in my chest. One time, my limbs went numb. It would take about two hours for the feelings to pass.

When the first doctor (in an ER in Colorado) told me I’d probably had a panic attack, I didn’t realize he was serious. As far as I knew, “panic attack” was a made-up term kids used on the playground when someone got over-excited, as in “don’t have a panic attack.” Finally, after I’d returned home and had a second trip to an ER, I thought to look up “panic attack” on the fledgling Internet. Turned out it was a real thing.

After I learned about panic (or anxiety) attacks, I was able to stop them from happening. I started telling people I’d had them. I often got a response like, “Oh, that happens to me.” I realized that attacks were common, but no one talked about them. But talking about them could only help other people, so I included them in the epilogue of my memoir of the bicycle trip, Somewhere and Nowhere.

Last weekend, at the NC Writer’s Conference, I discovered a new symptom: I was scheduled to meet with an agent to learn about pitching and get feedback on my novel. About an hour before the meeting, I started getting dizzy; I left my conference session early and found a place to stand in the hallway, taking deep breaths. I didn’t recognize the symptom, but it seemed likely to be anxiety. My conference friend Fran said I should write about it, which inspired this post.

Strategies Developed via Health Coaching

silhouette of person meditating, surrounded by words like Notice, Listen, and BreatheOver the years, I’ve tried a lot of strategies to manage anxiety, which can get worse during stressful times. A main strategy is getting enough sleep. Everything looks worse when I am tired. I’ve become an early morning person, shifting my schedule to have more good hours before work, and less hours in the evening, when everything seems bad. I’ve never succeeded at officially meditating, but have had a regular practice of forced sitting still and doing nothing for several months at a time.

But I’ve never managed to practice all my strategies at once, or to do them in the long term.

This year, my health insurance included health coaching, so I signed up, with the goal of managing stress and enjoying every day more. I shared the ideas I’d tried through the years with the health coach. She helped me implement a few new ideas each month, and to get back on track when I got off. By the end of six months, I was regularly practicing all my strategies. Here they are:

  • Step outside or walk at lunchtime (4x per week); as winter darkness comes, do 15 minutes to get some sunshine
  • Sit still after work for 15 minutes (5x per week); try to do a longer period of 30 minutes 2x per week
  • Do something nice for myself (2x per week)
  • Spend some time outside (2x per week)
  • When something upsets me, try to recognize it as soon as possible and turn the situation around, letting go of whatever happened and not continuing to think about it
  • Stop checking email at 3 PM (every day); since everything seems worse later in the day, looking at email can easily result in becoming upset or worried
  • Stop working at 5 PM (Friday)

Lessons Learned

blank calendar with icons for health activitiesWhen I’m tempted to skip an activity—like I get home from work and it seems like there is no time to spend sitting for 15 minutes—I remind myself of how much better I feel in the long term when I maintain my practice. Also, sitting still seems to slow time, and the whole evening will be more productive if I do it.

The health coach helped me understand that it’s not the end of the world if I “mess up” and miss a few days of taking care of myself. There’s no reason why I cannot immediately start up again.

I use a calendar to keep track of how I do each day. I created one I can easily print that has icons for each of my activities across the top. At one point, my calendar ran out and I had not printed a new one. Not having the calendar made me realize how much it helps me stay on track. (A PDF of my calendar is here.)

people of different ethnicities holding word bubbles over their heads

Pitching, Craft, and More: A Recap of the 2018 NC Writer’s Fall Conference

I had a full schedule at the fall writer’s conference November 2 to 4. The keynote address by Randall Kenan and panel discussions over breakfast were filled with inspirational quotes and points I connected with, like “Writing is a path to discovery,” “A book is never finished; it’s abandoned,” and “I carry the landscape [of home] in my subconscious.” It only got better from there!

my name badge from the conference and part of the schedulePitching

I had signed up for the Manuscript Mart, where I’d sit with an agent to receive feedback on how she reacted to the first 15 pages of my novel. I had been practicing a pitch, just in case I was expected to give it. And, my first session was “The Perfect Pitch” with Kim Boykin, Erika Marks, and Kim Wright.

The teachers explained that I should have a two-sentence pitch to use when I meet an agent on the fly and only have ten seconds to catch their attention. Then there is an expanded pitch for when the agent asks to hear more. The expanded pitch is similar to the back cover copy—trying to intrigue the agent to want more. You might include basic information at the end (word count, genre, a very brief bio).

two people shaking hands over coffeeThey described the reactions I might get: “I’m interested,” “It’s not for me,” or a referral to another agent. At a pitching event, where you’ve paid to have time with agents, you can fill extra time after a pitch with questions: “What are editors looking for?” “Is my idea marketable?” “What turned you off?” “What did you find most compelling?”

Then everyone in the room practiced our pitches and received feedback: don’t begin with “My book is about…,” be clear and use short sentences, put the hook first, indicate the book’s genre with the language you use, and more.

A panel of agents provided more tips on pitching:

  • Follow all guidelines and be sure the agent is looking for the book you are pitching
  • Be a person, but also be professional
  • Make it clear that you read in the genre you are pitching by providing good comp titles (not outliers, movie books, or classics)
  • Include what makes your story unique
  • Don’t talk more about yourself than about your project
  • An author should have a website; otherwise, as far as author platform, an author should go where they are comfortable; some agents will help an author develop their platform

Talking to an Agent

It turned out, I didn’t have to pitch the agent. She’d marked up my manuscript (The Knowledge Game) and went through it with me, giving her reactions. It was enlightening, and I have six pages of notes to sort through. So on the plus side, I know what I need to work on. On the down side, I really thought I was almost done! Each time there is a new stage of revisions, I see more of how much work goes into a novel, how it doesn’t just flow out ready-to-go, at least not for a beginner. I decided I would finish NaNoWriMo and revising Rose Fair with the end of 2018, and then turn back to The Knowledge Game in 2019.

books on a shelf with a question mark over themI also learned that the new-adult genre is no longer a thing—no longer used in the industry. It was absorbed into romance. I had been struggling to figure out what qualified as new-adult (see blog post here) and where my books fit in, so the agent’s disclosure made sense to me. The Knowledge Game is simply an [adult] science fiction thriller.

The whole experience got me thinking about the dilemma of how much to change to fit in with what sells, versus writing the novel you want to write. I wrote a whole post about this (here), but then kept thinking on it. James, a sci-fi writer who leads my book club, used to have a publisher but moved to self-publishing when the publisher refused his new ideas. He’s successful, but had already built a fan base when he made the switch. It seems to me that whichever route I take, I should work on finding my readers.

The Writing Craft

I participated in three sessions about the craft of writing. Here are some takeaways.

hand pointing at flow chartScene Sequencing in Novel Structure, with Kim Wright: I’ve read a few books on the structure of novels and have conflicted feelings about the concept. On one hand, I don’t believe that a novel must follow of specific structure to be good. On the other hand, if a structure works for readers, it will help them like the book (and make it commercially successful). And, as a beginner, following a proven structure might help my novel. Here were some other ideas:

  • If you’re a pantser, you can spew out a first draft and THEN apply a structure to it
  • The opening is about 15% of the novel and creates the world, introduces the characters, and hints at the theme
  • A catalyst propels the protagonist into the main body of the novel
  • Pivot points (like the catalyst) should be well-spaced, like ornaments on a Christmas tree
  • The opening and finale are the easy parts to write; the middle is where it is easy to mess up
  • The middle has three aspects: (1) the plot, a sequence of scenes that builds to a climax, (2) the character arc, the growth of the protagonist, and (3) the story arcs of other characters, woven in.
  • There is a mix of quiet scenes and climatic ones, and of summary versus detailed scenes; new writers often have too many scenes
  • Fewer characters is usually better; all named characters should be developed

colorful post-it notes stuck on the screen of a laptop computerWorld-Building, with Gail Z. Martin: I expected a list of the parts of world-building (religion, politics, economy, etc.), but Gail went beyond the list. Here are some examples:

  • Geology affects where people settle—along a river, for example; think about how this happens in the real world
  • Be realistic: for example, horses are expensive to own, so in a town of poor farmers, not everyone would own a horse
  • History matters—even in a time of peace, a history of war affects your characters’ views
  • If you make up a world, make up the religion of the world; don’t use “Presbyterians in space”
  • Cultural references will date your book if they are obscure; some (like Batman or Star Wars) are established enough to last over time

Gail pointed out that in the research to find correct information, you often find interesting nuggets you can use in your story. With museum collections now digitized, it’s possible to find anything online.

This session made me realize how much I’m aided by the experiences I’ve had: I have friends who are farmers. I eat what’s in season, and my mom preserved food. I’ve learned bits about traditional crafts like weaving and blacksmithing in my time at the Folk School. I read nonfiction. World-building involves understanding the bottom layers, the things we often overlook in our real lives.

people of diverse ethnicities holding word bubbles over their headsCreating Diverse Characters, with Paula Martinac: I’ve been reading Writing the Other, but Paula’s session brought a new perspective on writing characters with different traits than my own. (She also recommended Writing the Other, however.) She pointed out that writing diverse characters is part of the basic process of characterization (i.e., writing good characters). She also talked about the “own voices” concept and writers’ intent when including diverse characters: Is it because you think you should? Does the character have a role in the plot? Is the character a prop for your main character? Or do you simply want to portray the world accurately?

True diversity is inclusive and authentic. Research does not mean following one person (with a certain trait) on Instagram and using them as your character. Paula described the efforts made by writers who have successfully written books with a main character with traits different from their own: interviews, reading memoirs, finding news articles written by members of the relevant community. Paula also talked about the line between being an ally and appropriating.

Paula listed eight methods of characterization in general, which helped me as someone who’s never thought much about characterization at all: appearance, accessories, dialogue, thoughts, actions, personal history, what others say about the character, and what the narrator says about the character. Writers often focus on appearance and accessories; we can get to know characters by pretending to interview them, for example by using the “Proust questionnaire.” Remember that diverse characters should be real and complex, with flaws.

A Performance of Native

At the banquet Saturday night, we had the good fortune to watch an abridged version of a play called Native, by Ian Finley. The Paul Green Foundation commissioned the play, which explores the relationship between Paul Green and Richard Wright as they work together on a stage adaptation of Wright’s book Native Son. Most of the dialogue was taken from historical documents and was the men’s own words. (Documents from Green were plentiful, but for Wright, Finley’s main lead was that Wright had written an unpublished New York Times piece on the partnership. Finley mentioned the piece to his mother, and two weeks later she had tracked it down.)

Green and Wright disagreed on the ending of the play. Wright wanted it to match the book: he wanted to show Bigger Thomas as a violent monster, the result of a racist American society. Green didn’t think the (white) American public would take away this message; he wanted to humanize Bigger Thomas. Green gave in, but the disagreement ultimately ended the men’s friendship, which Green came to regret.

In the panel discussion after the play, poet Jaki Shelton Green made an insightful comment: Green is depicted as a hero for risking his life to stop a lynch mob from attacking Wright when Wright visited Chapel Hill, NC, but in truth, Green never should have brought Wright to Chapel Hill, where his life would be in danger. Green’s pride (at being a white man associating with a black man) drove him to invite Wright, without considering what was best for Wright. I was glad to gain this perspective, which had not occurred to me.

Final Thoughts

One comment at the conference meant a great deal to me. When I self-published Somewhere and Nowhere, my memoir of my bicycle trip across America, I knew it probably wouldn’t sell well. But I already felt like it had succeeded, because I learned so much writing it. Since it came out, however, I’ve struggled not to feel like it is failing because of slow sales, and wished I’d done some things differently. It’s been hard to feel confident.

proofs of Somewhere and NowhereAt the agent panel, Lynn York, publisher at Blair, commented on memoir. Memoirs are the toughest books to sell, because there is so much competition from celebrity authors. Lynn said that the process of writing the memoir and sharing it with your community is valuable, whether the memoir is a commercial success or not. A memoir is a record of a time, a place, and people. Hearing this made me feel better.

On the train ride home, I sat with two new friends and wrote another chapter of my NaNoWriMo novel. (Hotels and trains, it turns out, are both great places to get writing done.) I’m inspired for more writing through December and into 2019!

woman at laptop holds face in hands while cartoon images of money, work, and social media swirl overhead

What Are My Goals for Writing?

At the NC Writer’s Network fall conference, my new friend Fran asked me how I felt about the need to tailor my writing to match what sells, in order to interest an agent and sell to a publisher. I know I’m supposed to hate the idea: selling out, diminishing a literary work to make it marketable. But I didn’t really hate it.

I’m Not Aiming To Win a Pulitzer

I’m relatively new as a fiction writer, so I see my writing as somewhat simple. I hope that as I learn more about the craft, my writing will evolve: deeper characters, better world-building, more intricate plots. But that’s not where I’m at, and I’m okay with that. I’m happy to write a simple love story.

two images, one is a desk with a book with grass, a dog, and a child popping out of it, versus a desk with a cartoon book and financial spreadsheetsFran’s question made me think about my goals for my writing. I’d like to make part of my living as a writer, so that I can spend time writing more books. I’d like to write books that are fun to read—the kind where the reader can’t put it down and breezes right through it. At lunch during the conference, the organizers announced the winner of an annual essay contest. The winner got up to read part of her essay. I could see that it was probably very good, with lots of description, a wide vocabulary, and deep themes. But I couldn’t follow it; it didn’t resonate with me. I found myself thinking, that’s not me. I’m never going to be the one who wins the award. But I might be okay with that.

Kim Wright, the teacher of my Scene Sequencing session at the conference, stated that you never hear people say “It took me a while to get into it” with new books, because those books no longer get published. This comment really brought home to me how much a new writer has to fit in to get anywhere in traditional publishing.

The Value of Marketable Work

When I was a kid, my grandpa had the TV channels you paid extra for: HBO and Showtime. Each week I’d scan TV Guide, looking at the movies listed beside HBO and SHO. (This was before the days when everything was available online.) When I’d see a movie that I wanted to watch, I’d call Grandpa and he’d record it for me on his VCR.

a cartoon person holding a book with money floating out of itOne time I had him record Sabrina, with Audrey Hepburn. After, he left the tape recording and I got a movie called Sullivan’s Travels. It was about a commercially successful comedy film-maker who wants to learn about the plight of poor people so that he can make a deeper film. He disguises himself and sets out, only to be (eventually) attacked, robbed, and arrested. Without his identification or money, and dressed like a vagrant, he cannot convince anyone that he’s a famous film-maker, and he gets the experience he set out to have: he’s treated like a poor person. While in prison, he sees how much joy the inmates get from a comedy movie, and realizes the importance of those movies and his place in creating them.

Even though I like “deep” movies, the theme of Sullivan’s Travels always stuck with me. Maybe my role as a writer is simply to write entertaining books.

There’s More than One Way To Do Good

a book with a money bill sticking out of itBut I also think that so-called commercial, entertaining books CAN do good, particularly if they reach large audiences. I’ve read young adult books for a long time because reading about the characters’ experiences helps me navigate my own. Books can show people experiences other than their own, to help them see a different perspective. Political issues can be woven into an entertaining book, to get readers thinking. This is a way to help the world, one reader at a time. Maybe this is what I’m being called to do.

Why It’s Hard to Learn New Things

I’ve always thought I hate learning new things. I know it’s important to do it, and it feels really good when I DO learn something new. But I avoid it until it’s necessary. Why does it feel so hard?

Learning Can Be Hard

person wearing glasses at laptop, looking frustrated and biting pencilWhen I learned calculus in school, I also learned a lesson about learning. I would listen to the teacher’s lecture and feel completely lost. The words made no sense. Then I’d go home and read the matching text, and it wouldn’t be so hopeless. By the time I did the homework, the material would make sense. Learning calculus made me feel like my brain was a very tough balloon that I was forcing to stretch with my weak little lungs.

So I learned that discomfort is part of the process, as it is in so many other situations. Later, I often remembered learning calculus when I was struggling to understand something. You don’t always get it on the first try. When I have to read an academic paper, for example, it’s often incomprehensible on the first read, and then it starts to make sense on subsequent readings.

Another secret I’ve found is that I can use my love of sharing material I’ve learned. That’s why I started blogging for writers, editors, and self-publishers: once I learned something new, I wanted to share it, possibly in an easier to understand format. I use the “carrot” of getting to write a blog post as motivation to learn the material. Sometimes I even draft a post as I learn.

Don’t Make It Worse

Recently, I’ve been trying to learn more about e-books. I want to improve my own e-books, for example by adding alt text to the images, and formatting the bold words so they carry over into the e-book. Also I suspect that cleaning up my files (so there are less fonts and styles) will make my e-book files smaller.

laptop on desk in library; the screen looks like a chalkboard and says "never stop learning"Learning tech stuff is one of the hardest things for me. After one e-book webinar, I felt completely discouraged. I went outside to mow the lawn, and continued thinking about how frustrated I felt. I’ve been trying to actively “turn over” unhappy situations, so I dragged myself up from the frustration and tried to think something positive. I told myself, “I will learn how e-books work eventually. This is just the frustration of having made a first attempt.”

The attempt to be positive worked far better than I had expected—I felt not just less frustrated but actually hopeful. And I think I figured out why: I didn’t just add positive thoughts; maybe I displaced negative ones.

I had not recognized that I was perpetuating my own frustration. But knowing my propensity to become bogged down in a negative thought, I wondered: Had I been telling myself something negative? Like maybe, “I’m too stupid to learn about e-books” or “I’ll never get the hang of this”? Maybe the negative feeling I get when trying to learn something new isn’t just about the inherent frustration of learning, but about the story I tell myself, making it worse.

couple sitting on a small sofa outside, holding an open book

What Counts as New Adult?

couple sitting on a small sofa outside, holding an open bookUpdate: At the NC Writer’s Network’s fall conference, I learned that new-adult is no longer a thing! Learn more here.

I used to read a lot of young adult fiction (YA) books. I liked how the characters were learning about themselves, forming relationships, and discovering the truth about the world. But I got tired of reading about teenagers; I hadn’t learned and discovered all this stuff until I was 30 or even 40!

When I first tried writing fiction, I decided to write the book I wanted to read: a YA-like book with older characters. Then I discovered that new-adult fiction (NA) was actually a thing. Since then, I’ve been trying to read NA books, but they’ve been hard to find. What exactly counts as NA?

What Makes a Book “New Adult”?

two cartoon people in suits, one is straightening the other's tie

This image is what results when I search “new adult” on Pixabay

Wikipedia (as of October 2018) describes NA as having “protagonists in the 18–30 age bracket” with a “focus on issues such as leaving home, developing sexuality, and negotiating education and career choices.”* This sounds hopeful.

I’ve ordered some of the new-adult books I’ve read about online, and so far they all have characters aged around 20. This disappoints me a little, because I wanted books written for my age group. But 20ish is the age of the former YA audience who are now new adults, whom publishers may see as the biggest market. When I wrote The Knowledge Game, the characters were 30, but the editor I worked with suggested I make them 25 to help the book sell to a publisher. I guess I can look forward to ten years on, when the original YA readers age into their thirties, along with our characters.

NA is about more than the protagonist’s age. Like YA, it seems to include the characters’ emotions and thoughts, with the reader following along as the character changes. When I started a NA shelf in my library, I considered the books in my adult fiction section. Some of the books written before NA became a thing seem to embody the NA ethos. I decided that Sophie Kinsella and Emily Giffin both count as NA, because their 20-something characters are struggling with relationships, careers, and making it in the world, and changing internally as their stories progress. I decided NOT to shelve Jasper Fforde’s Tuesday Next books in NA, however. Even though Tuesday is the right age, those books focus on Tuesday’s world and the action she’s involved in, not on her inner changes.

New Adult Sub-genres

silhouettes of a couple kissing with the sunlight streaming in from behind themSo far, the NA books I’ve read focus on contemporary romance. While I love contemporary romance, I was kind of hoping NA would include the range that YA does: dystopian futures, science fiction technologies, fantasy worlds, mythical creatures. Maybe I just haven’t found these books yet, or maybe they are coming. For some reason, I have this fear that NA will be stifled before it takes off—if publishers decide that all the money is in contemporary romance.

I also hope that NA will be allowed to include larger, deeper books. I want it to include two recent books I loved: (1) Emily Croy Barker’s The Thinking Woman’s Guide to Real Magic (see my review) features a graduate student who stumbles through a portal into a world filled with magic. She has to escape evil fairies and train with a grouchy wizard before she’s able to find her way home… and by then she isn’t sure she wants to go home. (2) Holly Goddard Jones’s The Salt Line (see my review) is set in a future where disease-ridden ticks have forced humans to live in isolated cities, and a trip into the woods is considered an extreme adventure.

Here’s what my NA shelf looks like so far:

a row of books on a shelf, including Boy Meets Girl by Meg Cabot, Losing It by Cora Carmack, five Emily Giffin books, The Salt Line, Lev Grossman's Magician series, and several Sophie Kinsella books

What About Historical NA?

Sarah Dessen's book Along for the Ride, and Anne Bronte's Agnes Grey

Family struggles? Check. Difficult job situation? Check. Resident hottie? Check.

During this process, I wondered about some of the older books on my shelf. There’s a series I loved in the 1990s by Cindy Bonner that starts with Lily, featuring a teenager growing up and falling in love in 1800s Texas. This book should be YA, but I can’t bring myself to move it off the adult fiction shelf. Is it because it was written before YA became a thing? Or because its target audience was not teenagers?

And what about classics like books by Jane Austen or the Brontes? They feature teenagers and new adults, with many of the right themes: difficult family dynamics, evil bosses, the love interest who stops by for tea. The themes are universal, but somehow these books in historical settings don’t seem to gain access to the shelves of YA or NA. Maybe this again has to do with marketing—publishers don’t include them in the genre because there’s no money to be made.

I’m excited to see where the NA genre goes, and hopeful that it will thrive in various forms in the current publishing world, perhaps via the new models of publishing like hybrid and self-publishing. If you have a favorite NA book please share it in the comments!


* https://en.wikipedia.org/wiki/New_adult_fiction, accessed October 7, 2018

Dane, Emily, and Brittany sitting in a row, each holding a frame over his or her face; Emily is wearing an old-fashioned hat, and Dane as a Picasso-like third eye pasted on his face

Halloween for Adults

This is my first attempt at a post in the “Thoughts” category. I’m a little nervous about posting it but I have to start sometime!

I wanted to write about Halloween, in the hopes of figuring out where it went wrong. Last year I gave up on Halloween for the first time ever. I did go to my usual party, but only because it was less distressing than sitting at home in the dark, dreading the ring of the doorbell should any trick-or-treaters suspect I was home. I didn’t even try to come up with a costume. Maybe I’m just too busy, or maybe it was the failure of my 2016 costume, which I spent hours on and no one seemed to appreciate: Abraspam Lincoln.

I wore duct tape on my face, and no one cared! Maybe Abraspam Lincoln was just too bizarre.

Friends with kids seem to have a focus, but I’m adrift. Halloween was always the one day of the year I could wear whatever I wanted, I could make myself conspicuous and force myself to leave the house, knowing the self-consciousness would quickly fade. But now it seems like just another party to avoid.

Looking Back

Emily with bright red hair, dressed like Lola and making fists and yelling

Lola enacting the scene in the casino

Sure Halloween was great when I was a kid, even if we weren’t allowed to eat all the candy,* but it peaked when I reached graduate school in Chapel Hill. The town closes off Franklin Street and it becomes a giant Halloween party. In the old days, it was a parade of costumes. My best year, I dyed my hair red and dressed as the title character from the movie Run Lola Run, and I ran up and down the street all night. (I actually trained for a month, since I’d never been good at running.) I didn’t think anyone would know who I was, but people were calling, “Run Lola, run!” after me all night.

Emily inside a box painted like an oven, with a small pot glued on top and a pot lid on her head; she is holding a tray of cookies out the door with potholders on her hands

But Franklin Street Halloween degenerated into a drunken crowd (or maybe I outgrew it). The last year I attended, I dressed as an oven (there was a plan to go as appliances, and everyone backed out but me); I had a tray of cookies inside that I’d use to push open my door, offering them to people.

For some reason, everyone on the street wanted to take the lid off the little pot and ask, “You got Oodles of Noodles in there?” By the end of the night I was over it.

So I started attending a neighborhood party. It was fun, and over the years we had some good group costumes. There was the year we went as a s’more:

(We’d stand apart, and when people would ask what we were, our marshmallow would say, “I’m starting to feel warm,” and we’d squish ourselves together into a s’more.)

There was the Monopoly game: I was the Chance cards.

(The cards were Velcro-ed onto me in a stack, and you could peel one off.)

And there was the creepy historical portrait gallery:

Dane, Emily, and Brittany sitting in a row, each holding a frame over his or her face; Emily is wearing an old-fashioned hat, and Dane as a Picasso-like third eye pasted on his face

(This blog post might just be an excuse to share Halloween pictures.)

So now, I keep going to the party, but then I wish I were home, and wonder how late I should stay out. And should I be out if I want to get up and write at 5 AM?

What Next?

One of the main themes of my bicycling memoir (and of life since writing it) is staying present, and the idea that one can become “stuck” in life by trying to hang on to a moment. I wondered if this were happening: should I stop going to the Halloween party? Had its time passed? I considered alternatives:

  • I could visit my parents and pass out candy to the 800+ kids who trick-or-treat in their high density neighborhood.
  • I could find a friend with kids and tag along trick-or-treating as a chaperone.
  • I could find a new event, like Bynum’s annual jack o’lantern celebration on the old bridge.

Emily wearing a flowered 1900 hat and fancy shirt, holding a picture frameThen I wrote this blog post, and looking at all the old photos made me remember how fun it is to dress up. And I still have an adult party to go to! How lucky is that? Another theme of life lately is turning things around instead of accepting it when I get down. Maybe that’s what I need to do here. Maybe I don’t want to give up on Halloween or to be so busy that I can’t participate.

I’ve got three weeks left to come up with a costume.


* We were allowed to collect candy, but then were required to play a trading game with Mom, who would swap our candy for non-sugary treats and other gifts, like crayons and trinkets. This was actually a lot of fun, and all of the chocolate candy became chocolate pudding, which we did get to eat. Where the plan fell apart was that the confiscated candy would go into a grocery bag for Dad to take to work, and the bag would sit on the counter until Dad remembered, so we’d have to see our former candy, just sitting there, day after day.

Get Your Novel Plotted and Ready to Go

Last week I wrote about my initial attempts at plotting a novel, in preparation for National Novel Writing Month (NaNoWriMo) this November. (Read here.) I persevered and finished an outline, and also clarified a process that works for me. Maybe it will be useful to other writers; if so, there’s a template to print below.

Brainstorming Scenes

When I last left my plot… I knew my next step would be actual writing: that is, brainstorming scenes. I also realized that plotting takes time; somehow it had seemed like an outline has so few words, I should be able to jot one down in five minutes. Not the case.

a stone cottage at the back of a rose agrden

The romantic gardener’s cottage in the rose garden at Biltmore inspired me

I sat with small blank pages (index cards work great; I used the backs of old page-a-day calendars) and waited for the scenes to come. This was hard. I reminded myself of the main themes of my story: it was a love story at heart, with a crime/mystery keeping the characters apart. Once I focused on the love story, I was able to envision some scenes I’d like my characters to experience: they go on a research trip together, they go into town together and are besieged by the press, they escape a rainstorm to a cottage in the gardens—right before the evidence appears that makes her look guilty of the crime (spoiler: she’s not).

It also helped me to use what I know. When they take the trip, what city could they go to that I’m familiar with? What could she be studying in school that I know enough about to add detail to conversations? What topic has always interested me, that I’d like to research more, to get the detail I need? Maybe some writers can make this stuff up, but I can’t.

At times, a more complex issue would start confusing me, and I would stop brainstorming to write out the issue. For example, one character’s family history is entwined with the story, and I kept confusing his ancestors, and which one did what. I wrote out a family tree, labeling as needed (grandpa was the kind one who sent him to school, great grandma was the one in the painting, etc.) and noted the approximate birth dates of each to make sure my timeline worked and fit with history (they lost their fortune during the Great Depression, for example).

Splitting My Outline in Two

As I worked, I found that I kept diverging from writing what happened in a scene to writing about how the action affected the main characters (MCs): how they felt, what they learned, how they changed, what new challenges arose for them. This diversion kept getting me off track. So I got this picture in my head: running along the bottom was the timeline of the character arc—how each MC changes in the story—with the individual scenes tacked on top. I liked this picture because it paralleled the idea that each scene must have a purpose and must advance the plot, with the MC changing in the process.

I started making this picture, using the scenes I had brainstormed. Eventually, my picture evolved to have this structure:the structure of the outline, with scenes on the right and what happens to the main character by the end of each scene on the left

Note that I had two MCs, so my picture actually had two left columns.

I kept working until I had used up most of my scenes. Had I plotted enough? I counted my scenes and compared with the number of chapters I expected for a 50,000-word novel, and the outline seemed reasonable. So I tied things up with a few final scenes. (Note: I’m using the word “scene” where others might use “chapter.” Sometimes the MCs might leave one location and go to another within one scene/chapter, but in my head, this was still one scene. Other writers might prefer a different definition of “scene,” or might have shorter chapters where each chapter only has one location or event in it.)

For Next Time: The Whole Plotting Process

My first attempt at plotting was a little messy, but I can now see what I would do next time. I’d start with some initial questions:

  • Who is(are) the main character(s)?
  • What misconception has the MC internalized?
  • What is the status quo when the story begins?
  • What are the main events that occur in the story?
  • What are some challenges the MC faces?
  • How does the MC change? What does the MC learn?
  • What are the subplots?
  • What are the climax and resolution?

Then, I’d make an outline:

  • Brainstorm scenes (stick to plot details and events)
  • Work out the details of any tricky parts (like the timeline or family tree)
  • Make the outline using the template

papers on a table along with a mug of tea, pen pencil, eraser; the papers are labeled in groups: initial thoughts, notes for more complicated parts of the plot, individual scenes, and the overall outline with scenes and character arcs

If you’d like to try this method, here is a PDF of the template to download. Page 1 is for a story with one MC, and page 2 is for a story with two. Print multiple copies of the page you need; the “status quo” box only needs to be filled out on the first page of your outline.

http://emilybuehler.com/wp-content/uploads/plotting-template-PDF.pdf

(If you’d prefer the Excel file, just send me an email and I’ll send it.)

Having a plot outline makes me excited for NaNoWriMo this November! Please feel free to share any plotting tips or experiences in the comments.

a pond and bridge surrounded by trees

I Tried Plotting and I Liked It

You may have heard of the concept of plotting versus pantsing: some writers plot out a novel before they begin writing, while others sit before a blank page and “fly by the seat of their pants.” Both my Nanowrimo experiences were pantsing, and I loved it. I didn’t know how I even would plot a book, since I always start with an opening scene and no idea where the book is going.

This past year I worked with a developmental editor on my new-adult novel (The Knowledge Game [or maybe The Knowledge Trick?]; Nanowrimo 2014), and she cut about 30,000 words and suggested some major rewrites. After working through the revision, and feeling certain she was right about it, I returned to my romance novel draft (Rose Fair; Nanowrimo 2016) and found a similar mess, and set about reworking it.

So I was thinking, maybe there is something in this plotting. I was waffling on Nanowrimo 2018—can I really fit it in this year?—and decided to try plotting a new novel. If I could generate an outline before November, I’d sign up.

My First Attempt

a tree and forest with mountains in back

The rolling hills around the house suggested plenty of opportunities for my protagonists to sneak away from the tourists

I knew the opening scene, at a grand estate. Mom and I were heading to Asheville to see a Chihuly exhibit at Biltmore, so I decided to keep alert for plot ideas in the background of my brain during our visit.

a pond and bridge surrounded by trees

A romantic tryst on the bridge?

At the farm, we watched a video on the historical residents of Biltmore Village. I jotted ideas. As we rode the shuttle to the Biltmore house, I scanned the countryside and imagined my characters venturing into it. More ideas. I took notes in the gardens: there was a greenhouse, a gardener’s cottage, a team of workers planting mums. We walked to the pond through the azalea garden; if it were spring, the azaleas could be blooming.

When I got home, I sat with my notes and a sheet of blank paper and started planning my scenes, writing a few words about each and connecting them with arrows. I plotted eight scenes before running out of notes.

Getting Advice on Plotting

person in dress leaning back in wicker chair with cushions, outdoors on stone patio

Here I am relaxing on the loggia

Setting aside time to plot felt like it opened my imagination. But now I was back in normal life, with the cats crying for breakfast, the rug un-vacuumed, the office job looming over my morning. How would I continue?

I googled “how to plot a novel” and the results overwhelmed me: use our template, the definitive guide, the Story Circle Method, three awesome plot structures. There was one video that seemed to be Google’s top choice, though, so I watched it: Ellen Brock’s “How to Plot a Novel,” https://youtu.be/cems_-085nQ. Ellen offers a simple approach. (1) Write down every scene you can think of that you’d like to include in your novel. (2) Put them in order. (3) Make sure each is part of the main goal, and has conflict or an obstacle. But where do these scenes come from? I thought.

I also applied the main lesson I learned from reading Story Genius (see my review here):* the main character existed before the story begins, and developed a misconception about herself that she tries to overcome in the story. I’d be writing a romance novel, but the central thread of the novel couldn’t just be “Cailin wants to find love.” It would be that Cailin has begun believing she is unlovable, and can’t believe Alex would love her—especially not when she realizes who he is. What about Alex? He’s grown distrustful of women since they’re so often interested only in his wealth. Cailin seems different; she likes him before she finds out who he is. But then the circumstances indicate she might be playing him (spoiler: she’s not), and he is forced to tread carefully. Identifying this central belief for each character seemed to bring my plot to life.

More Advice: I Test Ride the “How to Plot a Novel” Articles

I gave googling another shot, first thing on a Saturday morning. This time the results didn’t seem so overwhelming. I’d recently learned that Google ranks results based on how long users stay on a page after clicking, so I would trust the writers who had searched before.

three pages of notes and a chart with notes

The Jericho Writers method

1. “How to Plot a Novel,” by Jericho Writers: https://jerichowriters.com/how-to-plot/
This article stresses keeping it simple, which I like. It asks you to jot down seven points about your novel; there was a pad and pencil sitting next to me so I made myself do it, and guess what? It was easy, and I had enough material to do it. So far so good.

Then I jotted down subplots and put everything into a template. There were also tips for if you don’t have enough material. I hoped for another step to turn my sketch into an outline, but the article ended there with a sales pitch. Still, I give this one five stars.

2. “How to plot a novel: 7 tips for success,” by Now Novel: https://www.nownovel.com/blog/how-to-plot-novel/
This article gives a writer a lot to think about. At first I found both the article and its links overwhelming, but I read through it all and found it worthwhile. The tips include

  • Think about the elements of the best plots
  • Create an outline
  • Plan subplots
  • Consider the goals of each character
  • Identify the purpose of each scene
  • Plan for characters, events, and settings, not just one of these elements

One of the links is to “How to develop a story: 10 steps to a winning plot” (https://www.nownovel.com/blog/develop-story-10-ways-write-better-plots/). The steps include

  • Write a one-page synopsis of each chapter
  • Create a timeline
  • Plan how characters will develop over time
  • Plan what else will change as the novel progresses
  • Use index cards to create a storyboard; each scene has a reason
  • Add subplots to reinforce the main plot

Another link is to “Plot outline creation: 7 smart methods” (https://www.nownovel.com/blog/7-ways-write-plot-outline/), which lists different methods that might work for different authors. No particular method jumped out at me, but rather I noted what they all have in common: start with a sketch, add detail, then add more detail.

a vase of flowers, and a painting of the flowers with only blue paint

The monochromatic initial sketch (that’s my painting spot in Andrews Hall at William and Mary!)

This general method reminded me of painting: Before I had any training, I would approach a painting by starting at one spot with detail and working outward. Often the result would fall off the canvas, or have an inaccurate overall shape. Then I learned to sketch the whole painting first, in one color, before filling in detail, and it worked much better.

3. “How to Plot a Novel: The Definitive Guide,” by Novel Writing Help: https://www.novel-writing-help.com/how-to-plot-a-novel.html
The third Google result was an overview with links to the articles of the “definitive guide.” I read the whole overview and then skimmed through the articles. A lot of the material now felt like repeat material, but the organization and detail might make this a good starting place for some writers. The one section that filled a gap for me was “Plotting the middle” using linked “mini goals” and “mini plots” to keep the reader hooked. That said, the detail overwhelmed me and I gave up about a third of the way through the page.

4. “7 Steps to Creating a Flexible Outline for Any Story,” by K.M. Weiland: http://www.writersdigest.com/online-editor/7-steps-to-creating-a-flexible-outline-for-any-story
I found this article to be a good overview of everything I’d read previously. It also seems to suggest doing what I had found myself doing last week at Biltmore. It includes several steps for generating material, followed by organizing that material into an outline.

Next Steps

a painting of cosmos flowers in a vase

Here’s the final painting, in case you were wondering; in the class critique, my peers described it as “the dark side of obsession”; it’s not one of my favorites but my mom likes it

I clicked on a few more Google results, and there was more good material, as well as repeat material and recommendations that fell flat. But none of the websites told me exactly what to do next. I gradually accepted the truth: the next step would be sitting to write, forcing myself to come up with (1) more scenes and (2) more detail. There’s no magical method for making it happen that doesn’t involve (wait for it) actual writing.

Being at Biltmore gave me a boost and made the process feel fun and effortless. Cailin is an art graduate student who hangs out in the library carrels with her classmates. Since I live close to UNC–Chapel Hill, and used to frequent the libraries there, I plan to take a “research” trip to visit the libraries and art department.

And even when all I can do is work at home, I can aid my plotting effort by setting aside time and clearing my head of distractions.

What’s been your experience with plotting? I’d love to hear more tips.


*There are dozens of books on writing craft, and I hope to read them all eventually. It seems to me that authors will find most of them useless but will connect with a few. Or, some authors might find key takeaways in each, while not subscribing to the entire method presented. This is how I felt about Story Genius; I got a lot out of it, but at this point in my writing career, I would go nuts trying to follow the plan step by step.

a row of identical doors in a wall with fancy wallpaper, and a polished wooden floor

New Subscribe Options (and How I Created Them)

This week I added categories to the subscription widget for this blog. Originally the blog was only for news updates, but then I started posting tips for writers and editors. As I continue my fiction writing journey, I hope to post content related to my future books; considering this new content pushed me to make a change.

I put off making this change for a while because it seemed daunting. Below, I’ve shared how I added the category capability.

About the Categories

First I clarified the categories I’ll be using. I wasn’t sure about the new category, which is why it has the vague title “Emily’s Thoughts.”

  • two cartoon people holding a laptop and a checklist with boxes checkedNews
    News about Emily’s upcoming books and events, and other happenings in her life. Usually there is one post every few months.
  • Emily’s Thoughts
    This is a new category as of fall 2018, and I’m not yet sure what direction it will go. It’s a place to post ideas and topics that may interest readers of my (upcoming) new-adult dystopian fiction book.
  • For Authors
    Practical posts relevant to authors, including resources and ideas about the craft of writing, as well as tips on the business of writing.
  • For Academic Authors
    Practical posts relevant to science and academic paper authors.
  • For Editors
    Practical posts relevant to editors, including tools and resources as well as the business of editing. Authors may be interested in this category as well, to learn tips that can help them self-edit their writing.
  • For Self-Publishers
    Practical posts relevant to those interested in self-publishing.
  • Miscellany
    Posts that don’t fit elsewhere. There are not too many of these.

(I categorized this post as “For Authors” because of the how-to content below.)

About MailChimp

The basic idea is to use an outside email service (I chose MailChimp) to manage my list of subscribers. My list will have “groups” (that is MailChimp’s term, and is parallel to the blog’s categories). Subscribers will be able to choose which groups they join. I’ll then set up an automatic “RSS to Email” campaign for each group; when I post in the News category, for example, everyone in the News group will automatically receive an email notification.

MailChimp offers a free account if you have less than 500 subscribers. This free account only includes support for the first 30 days; so, plan to set up your list immediately after signing up, so that you can get help if needed.

I had used MailChimp at my day job before setting up my own list. It can be a little confusing. I hope the steps below will help!

How to Add Subscription Capabilities for Categories

Step 1. Get started.
Create an account at MailChimp, and answer their questions. They will automatically create your first list, with your email address in it, using the name of your business; you can change the list name if you want. This list is where you will add your subscribers. There are other pages you should look at and customize under Settings (“List fields and *|MERGE|* tags” is where you can choose which information subscribers are required to provide, for example), but this post’s focus is on creating the campaigns and a sign-up form including categories, to use with my blog.

Step 2. Create groups.
On the main menu, choose Lists. Then choose the name of the list to open it. Under Manage contacts, choose Groups. Click the gray button to Create Groups. Choose “As checkboxes” so that subscribers can be in more than one group. Name your Group category (I used “Emily’s Author Blog”) and then fill in your blog categories under Group names. (This is a little confusing because MailChimp uses different terminology! Don’t create a new group category for each blog category. [You might if your categories fall into different types—like if you had an author blog AND a plumber blog, and you wanted a set of groups/categories under each.]) You can see mine below. Remember to Save.

a screenshot in Mailchimp showing a list of group namesStep 3. Create segments.
When you send an email campaign in MailChimp, you can send it to your whole list or to a segment of your list. You cannot, however, send it to a group. So, you will create a dynamic segment for each group; the segment will update as the group updates. Then you will send the campaign to this segment. To create a segment, choose Manage contacts, Segments, and click the gray button to Create Segment. Then use the dropdowns to find your Group category and one Group name, like this:

A screenshot from Mailchimp showing the dropdown menus in use when creating a new segment

Click Preview Segment, and Save Segment. Don’t worry about the “Goose egg” screen; there is just no one in your segment yet. Name your segment and save. Now repeat Step 3 for each blog category. Note: you can’t rename a segment so get it right the first time, otherwise you’ll have to delete it and create a new one.

Step 4. Create signup form.
Choose Signup forms from the menu, and then Embedded forms. (Note: This is not relevant to the current process, but it is worth looking at the Form builder, which is where you would make a “free-standing” sign-up form; you could then send interested people to this form via a link. There are also items like the confirmation email subscribers receive, which you may want to customize. There are a lot of items here, and I am not clear on which ones get used when. Another option is a pop-up form, but I did not want anything popping up on my website, because pop-ups have become common and I find them annoying.)

The embedded form will appear with information already filled in. You can see a preview on the right (you might need to scroll to see all of it) as well as the code. You can customize the form under Form options on the left; I changed the title, to indicate a blog. Copy and paste the code into a text file and save it. (There doesn’t seem to be a way to save it in MailChimp.) Then, paste this code into your website and the form should appear. For me, using WordPress, I used a “Custom html” widget in my sidebar, although a “Text” widget seemed to work as well.screen shot of creating a signup form, with the form preview and code on the right, and the place to edit on the left

Step 5. Test the form.
Your email address is already subscribed in MailChimp, but use the signup form on your site to subscribe to all the blog categories. Having an email address in each group will make Step 6 easier.

Step 6. Create an RSS campaign for each group (using segments).
Choose Campaigns and then click on the gray button to Create Campaign. Choose Email, Automated, and Share blog updates. Rename the campaign to match one blog category, and click Begin. Note that steps of creating the campaign will appear along the bottom of the screen. Here are the steps:

RSS Feed: Paste in the URL of the RSS feed of your blog category. I’m not totally clear on how RSS feeds work, but I think if you go to your blog, click on a category, and add “feed” at the end, the URL will become the feed URL. (You can’t see the feed on Safari; you’d need to download a feed reader app.) When you try to save, MailChimp will tell you if the feed URL is invalid.

My feed URLs for the above categories look like this:

  • https://emilybuehler.com/category/news/feed/
  • https://emilybuehler.com/category/thoughts/feed/
  • https://emilybuehler.com/category/for-authors/feed/
  • https://emilybuehler.com/category/for-academic-authors/feed/
  • https://emilybuehler.com/category/for-editors/feed/
  • https://emilybuehler.com/category/for-self-publishers/feed/
  • https://emilybuehler.com/category/miscellany/feed/

You also need to set when the emails will go out. If you post often, you might decide to send emails once a week, as a digest. I decided to send on most weekdays at lunchtime, because I think more people are online at this time. So, if I post in the News category on Saturday, subscribers in the News group will receive an email notification on Monday at 11 AM. If I post in the For Authors category on Tuesday night, subscribers in the For Authors group will receive notification Wednesday.

screenshot showing the URL of the blog feed and schedule for sending emails

Click the blue Next button to proceed to the next step. If you need to stop working, click Save and Exit at the top right. Note that you would find you campaign under Drafts when you are ready to continue building it.

Recipients: Choose Segment or tag, and choose the segment from the options that appear. (You can also create new segments at this point, but we created segments in Step 3. I find it less confusing to create the segments in advance.)

screenshot showing how to choose a segment to send your campaign to

Setup: I altered the From name but otherwise left the defaults in place. I selected “Personalize the ‘To’ field” using the subscriber’s first name (*|FNAME|*) because I like the idea of the notifications going to a person’s name. Note that the Campaign name is not visible to the public.

Templates: This is where you start designing the actual email. The body of the email (the links to your blog) will be generated automatically, but you might want to add a logo or header at the top, and a background color, among other things. You can build from scratch or start with a template from the Themes tab. My advice is to start simple if you are new to MailChimp. Remember that whatever you use will be in every email (until you change it); you would not want to include five photos and a lot of text introducing yourself, because your subscribers would then receive this material every time they get a notification. I wanted a simple design that would work week after week. I chose Basic, 1 column.

Note that below, after designing the email, I saved it as a template. Then when I repeated this step, I used the same template, so that all emails would have the same look.

Design: MailChimp has a drag-and-drop system where you drag elements from the right onto the email on the left, and then click on an item (on the left) to open an editing window (on the right) where you can make changes. You must click Save and Close after editing each element. I’m not going to give details here, other than to say that you’ll want to use “RSS Header” and “RSS Items” because those are the elements that will automatically populate with your blog posts. The RSS information comes from your feed, so (for example) if you don’t like the title of the feed, you would update it at your blog. MailChimp’s design help is here: https://mailchimp.com/help/design-an-email-campaign-in-mailchimp/

Here’s what my campaign ended up looking like:

screen capture of email campaign, with merge tags showing

And, if I click on Preview and Test and Enter preview mode, it looks like this:

screen capture in preview mode, with blog post information filled in to email campaign

Just to make sure it was working, I published two test blog posts in my News category and checked preview mode again, and saw this:

screen capture of preview of email, with two blog posts showing

Note that, as seen in the above images, the merge tag “RSSFEED:TITLE” is being filled in with “News – Emily Buehler” while “RSSFEED:DESCRIPTION” is blank. I can try to find the place to change the title or to add a description at my blog. I can also remove either merge tag by clicking on the “RSS header” element in my email, choosing “Custom,” and editing the code.

(This is where you should click Save as Template.)

Confirm: I had an error here that no one was in my segment. I knew that my own email address was in the segment, however. I tried logging out and in, but it didn’t help. It took a whole day before MailChimp got on track and recognized that an email had been added to the segment. Once the error was fixed, I clicked Start RSS and was told that an email would go out Monday at 11 AM. It would only go to me (the only subscriber).

Now repeat Step 6 to create a campaign for each of the other blog categories! Remember to use your template. Don’t worry, this step goes much faster with the template.

Step 7. Add subscribers.
You now have a form on your website where fans can subscribe to your blogs by category. If you collect email addresses at events (note: you need permission to subscribe people), you can add them to your list and to the various groups from inside MailChimp (open the list and use the Add contacts dropdown). If you previously used a subscription plugin, you can export the emails and import them into MailChimp.

Note that when someone subscribes, MailChimp will send them old posts going back a certain number of days, depending on how you’ve configured the timing of emails. When I added my list of subscribers to MailChimp, I didn’t want them to receive emails about blog posts they’d already heard about (with my old system). I wasn’t sure what would happen, so I didn’t post for a week, then posted one new post (this one!), and then subscribed a second address for myself, to see what would happen, before uploading my subscriber list. (Even then, it didn’t work out as planned; this post had “expired” from the queue by the time I uploaded my subscribers, so I had to update the date on it to get it to send.)

I also sent an email to all subscribers (using a separate, one-time campaign in MailChimp) that explained why they were receiving the email, that I was changing to a new system, and that they could now choose which categories to subscribe to.

So, to sum up, you now have a MailChimp campaign set up for each category on your blog. When you post in a category (e.g., “News”), the post goes into the News feed, which MailChimp picks up. The RSS to Email campaign you created in MailChimp for the News feed creates an email that is sent to everyone in the News segment, which is everyone who subscribed to the News category on your blog. Yay!

a flowchart showing a stick figure and computer posting a blog post, which goes to MailChimp, is turned into an email, and is sent to Segment X, which includes people who subscribed to category X on the blog

Resources I Used

Here are the articles I read while doing this process:

This one is about installing RSS buttons on your blog, which I did not do, but reading this article reminded me that MailChimp would enable me to have readers subscribe to categories: https://www.wpbeginner.com/wp-tutorials/how-to-allow-users-to-subscribe-to-categories-in-wordpress/

This one is about the difference between categories (overall groupings, can have subcategories) and tags (more like items in an index), and is important to understand from the beginning: https://www.wpbeginner.com/beginners-guide/categories-vs-tags-seo-best-practices-which-one-is-better/

This one is similar to what I am doing, but they tinker with the code from MailChimp to alter the signup form, which adds complexity to the instructions. They are also setting up email campaigns for different send times, as opposed to different blog categories: https://www.wpbeginner.com/wp-tutorials/how-to-create-a-daily-and-weekly-email-newsletter-in-wordpress/

Here are Mailchimp’s instructions for a basic RSS campaign (which does not mention groups/categories); I basically did this process several times, once for each group/category: https://mailchimp.com/help/share-your-blog-posts-with-mailchimp/

Problems with the System

two identical 6-paned windows in a wallIn the past I’ve sometimes added a blog post to multiple categories. Subscribers would get one email each time there was a blog post. With the new system, if I add two categories and someone subscribes to both of them, the subscriber will get a separate email notification for each category. So, I will try to use only one category per post. (This seems to be a best practice for SEO reasons anyway.)

Right now, the notification emails are set to go at lunchtime on most weekdays. I think this will work because I don’t post constantly. If I started to post multiple times per week, I would switch to a weekly send time, to announce multiple posts at once. However, MailChimp does not have an easy way to combine the notifications from different categories, so someone who subscribes to multiple categories would receive multiple weekly digests, if I use a weekly send time. I’m not going to worry about this for now.

I did add one thing, though: an “All Categories” category. This is not actually a blog category! But I went through Steps 2 through 3 to create a group where readers can subscribe to all blog posts with one checkmark, and redid Step 4 to generate a new signup form including the All Categories category. Readers who check the All Categories box will receive notifications of any blog posts bundled into one email at noon on weekdays. (If they check all the other boxes AND the All box, though, they’ll get multiple copies. I included some text at the bottom of my emails [see above] to try to alert people to avoid this.)

The feed URL that you use for All Categories is the feed for the whole blog, not just one category. It should look something like this:*
https://emilybuehler.com/blog/feed/

I created three test posts in various categories on my blog. I also used the custom RSS header block and removed some of the code. My preview of the campaign for All Categories looked like this:

screenshot showing preview of email including all blog categories

I hope these instructions help anyone else who wants to add the ability to subscribe by category to their blog.


*On my site, I had originally named the blog page “News,” so my feed actually appears at this URL: https://emilybuehler.com/news/feed/. But since News is now a category as well, this is confusing. On most blogs, the default name will be “Blog.”