Last weekend I participated in a Local Author Book Fair at the Orange County Library. The organizer signed me up for a ten-minute slot reading from my work. I picked what I call the “Go Cow” scene of my bicycle journey memoir, Somewhere and Nowhere.
Why I Picked “Go Cow”
I set the scene before beginning to read: Mary and I were two-thirds of the way through our cross-country bicycle trip and had stopped in Cody, Wyoming, the “Rodeo Capital of the World.” Of course we had to go to the rodeo. But I had never been to one, and I had some incorrect ideas about what it would be like. I pictured lassos flying and cowboys thundering around the arena, but not the tiny calves skittering across the dirt in terror.
So at first, we were disappointed by the violence and harsh treatment, and there were several rounds of “calf roping” to go before events like racing and bronco riding. But then, a child behind us started calling “Go cow!” We joined her, and cheered when a calf escaped the arena without being roped.
I usually read this scene because (1) it is free-standing, not entwined with events that happened previously, (2) it doesn’t include too much internal drama, and (3) it’s somewhat funny, and I can use voices. But I also feel a little uncomfortable, thinking the scene doesn’t represent the book accurately, because much of the books *is* about the internal drama, that is, how being on the road helped me see the thought patterns that were keeping me down, so I could start to overcome them.
What Was Different This Time
I describe the theme of the books as, “It is better to live in the present moment.” This theme manifests in many ways: not being stuck in the past, not worrying about the future, not being lost in daydreams. I realized that the Go Cow scene actually has a deeper point, related to this theme. It was my daydream about rodeos that led me to have expectations, and to form misconceptions about what the rodeo would be like, which led to disappointment when the reality didn’t match. I might have still disliked the rodeo, but I wouldn’t have been as disappointed if I had gone in with no expectations, just waiting to see what it was all about
This time when I introduced my memoir, I spent a little longer describing how I wrote it, before setting the scene for my reading. I described how a theme emerged that I wanted to share—the benefit of living in the present moment—and what this theme meant in my life. As I spoke about the theme, I saw audience members nodding along. Seeing that recognition on their faces gave me such a boost. I wanted to connect with people who might benefit from seeing my thought patterns exposed, by recognizing similar patterns in themselves. I felt happy that I had reached someone.
Rethinking My Audience
When Somewhere and Nowhere first came out, I tried to brainstorm as many audiences as I could: people who’d benefit from the theme was on top, but also bicyclists, people interested in traveling cross-country, maybe fans of other introspective travel books like Becoming Odyssa or Wild, or readers of books about outdoor adventure. But I never felt comfortable with all those audiences.
After the talk at the library, though, I thought, the one audience I do feel comfortable trying to reach is the original one: people who might benefit from reading my book, because they struggle with over-thinking and avoiding the present.
Then I started reading This Is Marketing by Seth Godin (Portfolio, 2018). It’s a modern take on marketing, which is no longer about advertising but about solving a problem for your audience. Godin describes finding your audience not as a demographic but as a “psychographic” (p. 28–29), and about the value of marketing to the “smallest viable market” (p. 31), which will ironically lead to growth.
The affirmation from an expert is just what I needed. I want to help solve a problem: people who’d like to be present and happier but struggle to change their mental patterns.
Those people are whom I wrote the book for. I’d be confident marketing it if I described it with that audience in mind. So I have some work to do rewriting my marketing materials!