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May News Update

Happy May! Here’s what I’m up to this spring and summer.

Bread News

tables set up under tent with books for sale, dishes and containers with bread ad dough, labeled with signs
My booth at the bread festival

I had a great time at the Asheville Bread Festival on April 13. While I was sad not to teach, I really enjoyed staffing my booth throughout the fair and talking to bread enthusiasts. I always wish I could attend more bread gatherings (like the Kneading Conference in Maine), and hope that someday I’ll have the time.

I’m heading to the Folk School at the end of May for a week of “Making Traditional Breads.” This class is full, but I have two classes scheduled for 2020: Making Traditional Breads in late April, and the Science of Bread in September. Registration is not yet available, but should open for the April class this summer.

Book News: A New Cover

book cover

Over the past few months, I’ve been studying book covers and considering the cover of my bike trip memoir, Somewhere and Nowhere. I created my own design for a few reasons: to save money, because I thought I could create something not-too-bad, and because I didn’t know where to begin finding a designer. And, the self-made cover was never a problem with Bread Science.

I quickly regretted the decision, as I realized how much harder it is to market a memoir. A concept I’ve come to accept is that “No one wants to buy your book” and people are looking for any excuse they can not to buy it. Unfortunately, a homemade cover signals that the writing might be sub-par and gives people an excuse to pass up the book. And, readers are more likely to pick up a book that fits in with the genre, simply because they feel comfortable with it. While some cover designs break from trends and succeed, these designs often have huge budgets behind them, or an already famous author. So, much as we artists like to be unique, book covers are one time when it is best to blend in.

drawing of book with question mark on an otherwise blank cover

So, I’m having a professional cover designed! Initially I’ll use it with the ebook, and eventually it will be on the print version as well. I don’t have anything to share yet, but look for it this summer.

As for the back cover… I thought I had written some pretty catchy back cover copy. But I wrote it targeting a general audience—that same audience that is actively trying not to read my book. Over the past two years, I’ve felt very anxious about trying to promote Somewhere and Nowhere. I realized that I’d feel more comfortable promoting it to a more specific audience—the people I think will really “get” it.

So I rewrote the back cover copy to try to reach these potential readers. I blogged about this here: https://emilybuehler.com/2019/back-cover-take-ii/ I’ll debut the new book description along with the new cover this summer.

Romance Writing

white azaleas blooming under trees with a birdhouse on a pole in back
Here are some azaleas from a recent visit to the WRAL azalea garden in Raleigh

I’m registered to attend the Romance Writers of America conference in New York this July. I’ve decided to focus on my fairytale romance, Rose Fair, since it is more polished. I’ve been working on how to pitch it and trying to find comparable titles. I plan to meet agents and editors at the conference, to make connections and see if I can sell the novel. I’m not opposed to self-publishing, but am interested to explore the traditional route.

pink azaleas blooming under pine trees and a sunny sky
More azaleas

I haven’t been able to find good comparable titles yet. My book officially falls into the category of “paranormal romance,” unless the publisher has a separate fantasy category. Regardless, mine is much more “light” and happy than most of what I’ve found, where magic is full of darkness and violence. And certain things seem to be “in”: one reviewer was sure the dog would turn into the love interest. Nope, just a dog.

a pink rhododendron blooming under tall pine trees
Rhododendrons, too!

On one hand, I might not mind changes to help the book sell. But on the other hand, I believe there are readers for my book, even if publishers haven’t yet recognized them. I read a piece about Generation X, and how we don’t like our characters to suffer. But we’re sandwiched in between generations that do, and writing teachers are often from an older generation that promotes this suffering. I would like to write for my people. So I know that my book might not have a place in the traditional publishing industry, but I’m interested to find out.


Here are my other recent blog posts, in case you missed them. If you already saw these come through your inbox, just ignore this!

flyer for event with time and location, and cartoon of computer, papers, and coffee

Save the date for my free talk on “Old-Fashioned Self-Publishing” at the Orange County Main Library on September 22 at 2 PM. The talk looks at self-publishing with as few intermediaries as possible as a starting point, and then discusses where and why an author might value an intermediary. I’m working to streamline the talk so it will be a little shorter than last time. The slides from last time are still available, here: https://emilybuehler.com/miscellany/how-to-guides/

And finally, I’ll re-share the link to Michael Hilburn’s interview with me on the Sourdough Podcast, because I’ve had so many people tell me they enjoyed it: https://www.thesourdoughpodcast.com/episodes/2019/2/12/emily-buehler-author-of-bread-science


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